Aathma, for a lack of better words in the English vocabulary, means ‘the essence of a being’. This part of us is undying and encompasses our energy. I do my very best to ensure that all of my output is a reflection of who I am. Deep, genuine and meaningful connections are all I strive for. Good food, good music, a good setting and good vibes make for great conversation; a conversation that is capable of moving the mountains of our minds and spirits. I do my best to ensure that the space that I work from is ever cognizant of the well-being of my spirit. And so, I created this platform for myself, to be able to capture and share anything and everything that catches my attention and keeps it.
My name is Janu Yasotharan. I am a student of life, an insouciant writer, an avid reader, a self-proclaimed and highly pretentious food connoisseur, a beauty and skin care zealot, and an all-around creative being – finessing every would-be run on sentence into an (always) grammatically acceptable one. I am the founder and creative director of #LOTUSxGANG– a purpose-driven collective that drives visual studies of life through the eyes of an immigrant’s daughter and works closely with womxn’s shelters and food banks in the GTA.
Strapped with an honors degree in Professional Communications & Marketing, I also have over 7 combined years of proven work experience in the corporate communications, public relations, and client relations realm. I am especially fluent and passionate about social media– I can see life through a 1:1 camera lens, and I am able to express my thoughts in 140 characters or less. Through my work and personal platforms, I have been able to successfully optimize everything for digital engagement and can bring things from online to offline, and vice versa (URL → IRL, IRL→ URL).
With social media, collaborations and, written, visual and audio-based work at the crux of my artistic and professional output, both the medium and the message are essential components of what myself, and the people that I work collaboratively work with, do.
I thank you for choosing to spend your time with me here & I look forward to connecting with you.
Love & light,
Bhagavad Gita, As It Is- 2: 17
avināśi tu tad viddhi
yena sarvam idaḿ tatam
na kaścit kartum arhati
That which pervades the entire body you should know to be indestructible.
No one is able to destroy that imperishable soul.