Beauty

A gentle reminder from someone smart on Pinterest: Beauty is how you feel inside, and it reflects in your eyes. It is not something physical.

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Beauty

May Beauty Favourites

My May beauty favourites have been inspired by the stresses of moving and settling in. Ha! But seriously, settling into our new place and changing our lifestyle to make adjusting to our new environment hasn’t proved to be easy. I’m learning something new about myself every day in addition to learning […]

Sahajan Collection + Ingredients
Beauty

Sahajan Skincare x Aathma

Happy Monday folks! I’m was able to attend the Sahajan Skincare media launch event the other day and really wanted to share my experience with you. Sahajan Skincare is a new Canadian brand that has a unique approach to beauty- it is a fusion of Ayurvedic remedies and organic science. A Toronto-based […]

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Beauty

Daisy Dream by Marc Jacobs

I am in LOVE with Daisy Dream by Marc Jacobs and the the entire ‘In Your Dreams’ set. I have an affinity for scents; I can’t ever deny myself a beautifully scented product of any kind. In the midst what should be the warmer months (it feels like October in Toronto), […]

Beauty

Interview with Redken Canada’s Jorge Joao!

Aathma had the opportunity to attend Toronto Fashion Week for the FW 2014 collections and so the autobots rolled out. Kidding! No but seriously. Whilst attending the events we had to chance to have a one-on-one sit down with Redken Canada’s Jorge Joao & Maybelline Canada’s Grace Lee (check that […]

Interview with Grace Lee
Beauty

Interview with Maybelline Canada’s Grace Lee!

Aathma had the opportunity to attend Toronto Fashion Week for the FW 2014 collections and so the autobots rolled out. Kidding! No but seriously. Whilst attending the events we had to chance to have a one-on-one sit down with Maybelline Canada’s lead makeup artist; Grace Lee and Redken Canada’s Jorge […]